A GreenTech Wash-up: Innovation, Collaboration & Growth
Innovation, collaboration & growth
Fresh from positive energy of the RHS Chelsea Flower Show, our team headed to Amsterdam for GreenTech 2025, the world’s leading horticulture technology event. Held from 10–12 June at the RAI, it was an exciting opportunity to connect with the global greenhouse and vertical farming community and showcase how Advanced Aeroponics™ is helping growers scale low-impact, high-performance food production.
The GreenTech Grand Tour
We kicked things off with a pre-show cycle route visiting innovation hubs and partners across the Netherlands. It was a chance to gain insight into the latest CEA technologies and challenges facing growers globally. From Dutch suppliers to researchers and resellers, we saw first-hand the importance of scalable infrastructure, resilient energy strategies and high-quality partnerships gaining insights that will inform our own roadmap.
Live Demonstrations at the LettUs Grow Stand
Back on the exhibition floor, our Aeroponic Rolling Benches™ were live in action. Visitors were able to see, touch and taste crops grown using our patented ultrasonic misting system including spinach, basil, lettuce, and more. Our stand was a hub for hands-on conversations, from root health to retrofit, and we loved speaking with growers, engineers and ecosystem partners about how aeroponics can unlock new value across leafy greens, propagation and even high-value crops like medicinal cannabis.
Industry Voices at the FarmTech Society Panel
A standout moment was our co-founder Jack Farmer chairing a FarmTech Society panel on ‘Partnering for Scale & Success.’ Drawing on his experience bringing growers and tech teams together, Jack hosted a lively discussion around the role of collaboration in building scalable agritech solutions – from supply chain resilience to infrastructure funding and policy alignment. A great reminder that innovation is a team sport.
New Partnerships Driving Global Growth
We were proud to launch a major new partnership with HT Verboom, specialists in mobile container systems and cultivation solutions. By combining our aeroponic technology with their expertise in glasshouse logistics and grow table design, we’re unlocking new pathways for growers to scale. The announcement marked a significant milestone in our global partner programme and you can read more here.
Strengthening UK–NL Agritech Collaboration
While in Amsterdam, we were also delighted to connect with the British Embassy and Department for Business and Trade, alongside leading horticultural innovators at Priva and the World Horti Centre. The week served as a powerful reminder of the UK’s global role in agritech – and the importance of shared innovation across borders.
Launching Field Trials with Infinite Acres
We closed the week with the announcement of new aeroponic trials with Infinite Acres, one of Europe’s leading vertical farm operators. The trials, now underway at their Field Lab in the Netherlands, are focused on demonstrating yield, quality and scalability of key crops using Advanced Aeroponics™. It’s a collaboration that reflects the growing maturity of our technology and the shared mission to grow food more sustainably, at scale.
What’s Next?
From product demos and panel discussions to partnerships and press moments, GreenTech 2025 was our biggest yet. We return to Bristol energised by the people we met, the progress made, and the shared belief that farming can be smarter, faster and more sustainable.
Thank you to everyone who joined us. If you'd like to follow up, explore a collaboration, or see aeroponics in action please get in touch here.